I DEVELOP COMPANIES.
Applying superior transformational perspectives and leveraging digital technologies.
ABOUT ME 
I’m a strategy and digital innovation consultant with over 30 years of experience leading transformation processes across various industries. In 2022, I founded COMMERICX, a company dedicated to innovating Customer Engagement through intelligent AI-powered assistants, marketing automation, and consulting services.
Since February 2025, I’ve been a part-time professor in the MBA program at IAE Business School, teaching the course on General Management.
I previously held C-Level executive roles in global technology and consulting firms for over 15 years. I had the opportunity to live in the United States for 3 years, and throughout my career I’ve worked with clients from diverse regions around
the world — including Latin America, the U.S., Europe, Africa, and Oceania.
I hold a master degree in Computer Science from the University of Buenos Aires, and I’ve specialized in digital transformation, innovation, and strategy through programs at institutions such as IAE, UCA, Darden, and the University of Vienna.
My approach combines strategic vision, digital expertise, and hands-on experience in applying Artificial Intelligence to business.
Thank you for visiting. I hope this space allows you to get to know not just my experience, but also my vision and commitment to the conscious and effective use of digital technology.
SERVICES
My value proposition is aimed at managers of companies or startups that need the support of an Independent Consultant to establish or execute a new strategic direction and assist their teams during the transformational process. Typically, those companies that need to grow, redefine their business model or improve their results. My experience, added to my professional profile, make up a Unique Value Proposition [+] that I deliver through the following services:
DIGITAL STRATEGY
Practical framework to move from a legacy to a digitized business and win in the digital age.
CLIENTS
Some of the great companies I’ve worked with challenging their status quo and driving new digital business with a hands-on approach.
DIGITAL PERSPECTIVES
Explore some interviews and roundtables where I share my ideas on digital strategies, automation, digital innovation and the use of Artificial Intelligence as a driver of business transformation
The Management Team
(SP) How to know if the company’s management is prepared to undertake or continue the digital journey? What are the skills you must have? What methodologies to use? How are decisions made? How are talents managed?
Hyperautomation
(SP) What is hyperautomation and how is it different from automation? What technologies support it? How will it affect the future of work? What will be the role of the human? What skills will be important in this context?
Connecting Digital to Strategy
(SP) How to inject digital into the strategic agenda? What should managers do to prepare to digitally transform the company? What stages of maturity exist regarding digital transformation? How to take the next step on the digital journey?
Harnessing AI Strategies for Business Growth in 2024
How data and analytics shape decisions? Key KPIs for successful marketing strategies. Favorite marketing tools and daily routines. The role of experimentation in digital marketing. Common pitfalls in the industry and how to avoid them.
Generative AI and AI Agents in eCommerce
(SP) How to use Generative AI and AI agents to improve the customer experience of an eCommerce? Cases of AI content generation for traffic generation. Generative AI tools for eCommerce. The near future based on the use of these technologies.
Find other digital and business transformation articles that may be of your interest here.
