AI or Humans? What Shopify’s Hiring Policy Tells Us About the Future of Work

Juan Seoane – April 20th, 2025 A few days ago, Shopify CEO Tobi Lütke shared an internal memo that quickly made headlines: from now on, Shopify will only approve new hires if it can be proven that AI can’t do the job. Moreover, using AI tools is now an expected skill for all employees — …

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Generative AI: The eCommerce Transformation Engine

Juan Seoane – October 22nd, 2024 Predictive Artificial Intelligence has driven the development of eCommerce in recent years through applications for fraud prevention, inventory optimization, and product recommendations. However, with the arrival of Generative AI, we are entering an era of radical transformation that promises to completely redefine how businesses interact with their customers and …

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AI-Powered Virtual Assistants: Does my company need one?

Juan Seoane – February 27th, 2024 It’s common to find executives interested in exploring how implementing a Virtual Assistant or Chatbot with Artificial Intelligence can positively impact their companies, whether by enhancing the customer or employee experience, boosting sales, or cutting operational costs. The public launch of ChatGPT by OpenAI in November 2022 has certainly …

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