Strategy

AI or Humans? What Shopify’s Hiring Policy Tells Us About the Future of Work

Artificial Intelligence, Digital Transformation, Innovation, Management, Strategy / By

Juan Seoane – April 20th, 2025 A few days ago, Shopify CEO Tobi Lütke shared an internal memo that quickly made headlines: from now on, Shopify will only approve new hires if it can be proven that AI can’t do the job. Moreover, using AI tools is now an expected skill for all employees — …

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AI-Powered Virtual Assistants: Does my company need one?

Artificial Intelligence, Business, Chatbots, Conversational AI, Digital Transformation, Innovation, Management, Strategy / By

Juan Seoane – February 27th, 2024 It’s common to find executives interested in exploring how implementing a Virtual Assistant or Chatbot with Artificial Intelligence can positively impact their companies, whether by enhancing the customer or employee experience, boosting sales, or cutting operational costs. The public launch of ChatGPT by OpenAI in November 2022 has certainly …

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