I DEVELOP COMPANIES.
Applying superior transformational perspectives and leveraging digital technologies.
ABOUT ME 
Welcome to my personal space!
My journey has been driven by curiosity, a constant pursuit of learning, and a passion for using knowledge to transform businesses.
I have dedicated my professional life to understanding and harnessing the potential of technology as a driver of change, with the firm belief that knowledge is the foundation of solid and sustainable growth.
Today, in a world where trust in technology faces challenges, I deeply believe in its transformative power when used ethically and strategically.
In these pages, you will find a summary of my more than 30 years of experience, during which I have worked alongside companies in various industries, helping them innovate, grow, and adapt to the digital era. As the founder of COMMERICX and an Independent Consultant, I have worked hand in hand with clients to solve complex challenges, always with the purpose of contributing to a future where technology and humanity move forward together, fostering valuable interactions and results that make a difference.
Thank you for visiting, and I hope this space allows you to get to know not only my experience but also my vision and commitment to the conscious and effective use of digital technology.
COMPETENCIES
SERVICES
My value proposition is aimed at managers of companies or startups that need the support of an Independent Consultant to establish or execute a new strategic direction and assist their teams during the transformational process. Typically, those companies that need to grow, redefine their business model or improve their results. My experience, added to my professional profile, make up a Unique Value Proposition [+] that I deliver through the following services:
DIGITAL STRATEGY
Practical framework to move from a legacy to a digitized business and win in the digital age.
CLIENTS
Some of the great companies I’ve worked with challenging their status quo and driving new digital business with a hands-on approach.
DIGITAL PERSPECTIVES
Explore some interviews and roundtables where I share my ideas on digital strategies, automation, digital innovation and the use of Artificial Intelligence as a driver of business transformation
The Management Team
(SP) How to know if the company’s management is prepared to undertake or continue the digital journey? What are the skills you must have? What methodologies to use? How are decisions made? How are talents managed?
Hyperautomation
(SP) What is hyperautomation and how is it different from automation? What technologies support it? How will it affect the future of work? What will be the role of the human? What skills will be important in this context?
Connecting Digital to Strategy
(SP) How to inject digital into the strategic agenda? What should managers do to prepare to digitally transform the company? What stages of maturity exist regarding digital transformation? How to take the next step on the digital journey?
Harnessing AI Strategies for Business Growth in 2024
How data and analytics shape decisions? Key KPIs for successful marketing strategies. Favorite marketing tools and daily routines. The role of experimentation in digital marketing. Common pitfalls in the industry and how to avoid them.
Generative AI and AI Agents in eCommerce
(SP) How to use Generative AI and AI agents to improve the customer experience of an eCommerce? Cases of AI content generation for traffic generation. Generative AI tools for eCommerce. The near future based on the use of these technologies.
Find other digital and business transformation articles that may be of your interest here.
